WE CAN HELP YOU FIND YOUR PALMTREE

Tara and Jeremy have very different, completely separate law firm practices. Both are built around the idea that technology — including AI — should do the work that technology can do, so lawyers can focus on the work only lawyers can do.

Jeremy is a design and construction attorney. He represents businesses. His work is heavily transactional, including design and construction contract negotiation. He has also litigated, arbitrated, and mediated disputes continually since 2002. His firm has grown to include attorneys operating on a lean, technology-forward model.

Tara is an estate planning attorney. She represents families, emphasizing parents with young children. Her flexible practice is built around not just serving her clients, but making time for her four young kids. Tara has remained a true solo — a model that works beautifully for her practice.

Jeremy dove deeply into new legal technology and systems in 2017 – not to start his own firm, but to help Tara improve her law practice. Hooked and fascinated, what started as research for Tara’s firm became the blueprint for his own.

A LOOK INTO OUR WHY

We left great law firm jobs for freedom and opportunity! We sought the ability to practice on our own terms, with a positive vision of the future and client service. We were empowered by knowledge of new technology and systems that make going solo easier and more affordable than ever.

The world vastly changed in the last five years. Yet, many lawyers have not. They live in a world of repetitive tasks that cry for automation, plodding along with a dull awareness that inefficiency means billable hours. They think artificial intelligence is a tool for summarizing depositions or running faster searches on Westlaw or Lexis. That does not begin to reflect what AI is already making possible — or what is coming. And these lawyers will be left behind.

In contrast, some lawyers are part of a culture that focuses on technology and efficiency. Eager early adopters, they are nimble. They look for what is next. They use lean concepts to eliminate waste. They use artificial intelligence, today. They do not hire staff to perform repetitive tasks, they try to automate them. These lawyers will thrive.

Artificial intelligence is accelerating this divide faster than most lawyers realize. AI is not simply a research tool — it is beginning to reshape how legal work gets produced at every level of practice. Lawyers who are thinking about their next move would do well to think about it sooner rather than later, while the window to act on their own terms remains open. And for many of those lawyers, what starts as an unwelcome disruption will turn out to be the most liberating professional decision they ever made.

Law practice is at a crossroads. Major change is coming, even for lawyers who resist it. What worked in the last decade will not suffice in the next. Many established lawyers and firms will struggle. Only those lawyers who ‘look up’ from their billable task and ask – is there a better way? – will keep pace with those who do.

Was going out on our own the right decision? Absolutely! We LOVE our former firms, but it was our best decision yet! We get to practice on our terms, with the technology and systems that suit us and our clients. We no longer need ask for permission. We no longer hope for raises or bonuses — or ask permission to lean as hard into new technology as we believe is right. We no longer have “jobs” – we just do our thing!