Videos

I am staggered as I sit here in February 2026 to listen to the dialogue in most legal circles about the impact that AI is going to have on the practice of law. And I think that what people are getting wrong in particular is the speed with which there is going to be a seismic shift and displacement of a ton of lawyers due to AI. I can assure you that these billions and billions of dollars of capital that are being invested in AI and data centers and power generation, it is not to summarize [...]

I'm going to give you an unpopular opinion warning here because what I'm about to say is certainly controversial in February 2026. Although I think that while I'm often wrong, I have a lot of conviction in my concern that in the next 18 months, there are going to be lots of lawyers who are going to lose their jobs due to AI. And this is due to the market forces that are, I think, undeniably upon us, at least or will be very shortly. So for a long time, I was a partner at a large [...]

There are dozens and dozens of things that lawyers need to know about in order to have an awesome law firm website and in order to make it perform. But certainly the first and most important thing that lawyers need to understand if they are about to create a law firm website is you must use a platform where you own what you are creating. There are a lot of low cost website providers out there that will throw up a good website for you and it's relatively low cost and it's one stop shop and it's [...]

If you're thinking about using a website as a way to get clients on the internet, if you're thinking about starting your new law firm and you like me are using a website and using organic search, meaning that people are going to put searches into an LLM or they're going to run a Google search and they're going to find your website, the number one thing that you need to understand. If you want to go ahead and pursue that path of marketing, and frankly, I think if you're anything like me, if you are a business [...]

I've been in this office space now for seven years, and one of the reasons why I'm not likely to go anywhere anytime soon is that Google has already decided that my law firm and my law firm's website is associated with this physical address. And that is an important thing because Google is out there parsing hundreds of millions of websites. I don't know what the number is. And they're trying to figure out which ones are created by an overseas bot and which ones are reliable and which ones have maal intent and which ones are [...]

In the eight years or so since I decided to create a website for my law firm, it has become apparent to me that if you don't understand what Google is looking for in your website, you are going to be at an extreme disadvantage for being found on the internet by potential clients. And now there are other search engines besides Google, but the idea of Googling something has been synonymous with searching on the website. And so even though you could think about other browsers, and certainly we're getting into an AI LLM stage where [...]

In talking about what it's necessary to do to make a law firm website perform, in order for Google in particular, and I believe increasingly large language models that were used in place of Google in recent days, to find your website in order for them to decide that of all the hundreds of millions or however many websites out there, that it's your website that is the right one that is going to make the searcher find what they need and feel happy and come back to Google so that Google can continue to sell advertising. [...]

Back when I started my law firm in 2019, I was really taken by the first vendor that I hired, the one that created my website that sold me on the idea, that rather than meeting a bunch of strangers on the internet and trying this search engine optimization play, which is a much longer term play, it takes a lot more time, a lot more money than is really going to move the needle in the short term, that I should instead be staying in touch with my network. They, in addition to setting up my [...]

Probably the most powerful thing that has moved my law firm along in the six years since I opened up Shop has been video. And we all spend a lot of time on Zoom. I'm using Zoom right now to record this. There's nothing magic about it. There's nothing hard about it. You know what you want to have? You want to have some good sound. I got a mic right here. It's also important to have good lighting. I've got two lights on me right here. As you could see, I've taken some time to create [...]

Don't be one of those lawyers that tries to do business with a Gmail address or with a Mac address. In this day and age, it is as easy as it could possibly be for you to go to Google and sign up through Gmail and get an email address that matches your website. You can do it through Office 365, the Microsoft product. It is as easy as it could possibly be. If you've got your own website, if you own the domain, you could go through Microsoft, you can go through Google and you can [...]